Blog
My Best Career Move: How I went from the petrochemical industry to women’s fashion
Magnetic Island – My spiritual home in North Queensland My name is Denis Keeffe. I am the husband of Mainie founder, Charmaine Saunders. I am the Executive Director of Mainie. Along with our Gene...
Read more
Small Business Life: Coping with Tough Times
Serenity at Sunset on Magnetic Island As a small business owner, I understand how difficult it can be to maintain a healthy work life balance. However, I also know that in times like these, it is ...
Read more
Small Business life: Customers
Charmaine & Denis at the Mainie Pop Up Shop in Cairns Mainie customers are like a packet of mixed lollies – ALL SORTS. Please do not take offence as it is meant to demonstrate genuine individ...
Read more
Business Lessons: Resilience
Mainie Team: L to R. Rebecca, Charmaine, Denis, Esther, Melinda I am Denis Keeffe, the co-founder of a uniquely Australian Aboriginal art and fashion label, Mainie. The story of Mainie is really...
Read more
Four Generations of Warlpiri Women
Mainie is founded on a commitment to support Aboriginal women living in isolated communities in Central Australia. Through our creative collaborations with Aboriginal art centres, we provide oppo...
Read more
Style Essentials: The White Shirt
Here are our top tips on how to turn one of your most understated wardrobe essentials, The White Shirt, into a designer look by teaming it with a Mainie Aboriginal art silk scarf. Sometimes dubbe...
Read more
Preserving Australia’s Traditional Aboriginal Cultural Heritage
Sacred site located on the ancestral homelands of the Warlpiri Aboriginal people in the Tanami Desert region of Central Australia “Tradition is not to preserve the ashes but to pass on the flame....
Read more
Lessons I Have Learned from Starting a Business
The 5 most important things you need to start a business are: 1. Customers2. Customers3. Customers4. Customers5. Customers Before you start a new business, the first questions you must be able to ...
Read more
How to choose Aboriginal Art as an Investment
Authentic Aboriginal artworks from Central Australia at the Mainie Aboriginal Art Gallery in Cairns International interest in Australia’s 60,000-year-old Aboriginal arts heritage has increased s...
Read more
My Favourite Mainie Aboriginal Art Silk Scarf
I wear Mainie every day. As the co-founder of a uniquely Australian luxury fashion brand, I take every opportunity I can to showcase our authentic Aboriginal art designs. I never leave home witho...
Read moreCustomer Reviews
Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.
Lesley Clarke
Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.
Tanya, Emily and Elizabeth
I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.
Jo Pyne
Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.