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Article: Mainie: Ethical & Sustainable Fashion

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ethical, sustainable, fashion, aboriginal art, indigenous design
aboriginal art

Mainie: Ethical & Sustainable Fashion

At Mainie, we are acutely aware of the amount of clothing that is dumped into landfill every year and the long-term effects that microplastics and other pollutants are having in our natural habitats and waterways.

Mainie is committed to applying sustainable fashion principles and practices across our business operations and at every level of our supply chain.

We work only with natural, biodegradable fibres including silk, Australian Merino wool, cashmere and plant-based Modal.

australian merino wool, woolmark, fashion, natural fibre

Mainie fashion products are made by reputable and audited manufacturers who operate modern facilities and can properly account for the origins of their materials, workplace safety and labour conditions and environmental protection provisions.

At Mainie, we don’t cut corners or compromise on the quality of our products. We aim to be the best and embrace values like integrity, accountability and excellence.

Mainie is not a ‘fast and cheap’ fashion brand. Our products are handcrafted and made to last. Mainie garments are produced in small quantities with minimal wastage of materials.

handmade artisan fashion

The versatile styles and authentic Aboriginal designs in the Mainie collection are lasting and timeless. We are not bound by the fashion industry’s relentless pressure to constantly meet changing trends. A Mainie is always in fashion.

At Mainie, we conscientiously chose recycled, biodegradable materials for our labels, tags and product packaging.

From the very beginning, the Mainie story has been built on a binding guarantee that we will support Aboriginal women to earn an independent income from their own work and keep alive their time-honoured cultural heritage for future generations.

As a proudly Indigenous owned and operated business, Mainie gives back to the Aboriginal women artists who create our authentic designs. All artworks featured in the Mainie fashion collection are ethically acquired and reproduced under licence in accordance with the Indigenous Art Code. Royalties are paid to the artists and their families.

slow fashion, ethics, sustainability

For more information about Mainie’s commitment to social, cultural and environmental sustainability, please visit our website at www.mainie.com.au

  

Written by Charmaine Saunders

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Customer Reviews

Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.

Lesley Clarke

Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.

Tanya, Emily and Elizabeth

I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.

Jo Pyne

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OUR PLEDGE

Preserving our natural environment for a healthier planet

Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.

We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.