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Article: Mainie: A Celebration of Culture, Sustainability, and Social Responsibility in Australian Fashion

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mainie, woolmark, australian merino wool scarf, aboriginal art, ethical fashion
aboriginal art

Mainie: A Celebration of Culture, Sustainability, and Social Responsibility in Australian Fashion

Mainie's journey from its inception in 2015 to its current standing as a beloved Australian fashion label showcases a beautiful fusion of cultural appreciation, sustainable practices, and social responsibility.

The brand's dedication to featuring authentic Aboriginal art designs and supporting Indigenous women artists from remote Outback communities underpins the Mainie ethos.

The Mainie Australian Merino wool scarf collection expands the brand's offerings and reinforces its commitment to sustainability and ethical sourcing.

By collaborating with Warlpiri Aboriginal women artists and acquiring artworks from the world acclaimed Warlukurlangu Art Centre, Mainie ensures that its creations are deeply rooted in Aboriginal culture and tradition.

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Warlpiri Aboriginal Women Artists: Clockwise from top left – Joy Nangala Brown, Alicka Napanangka Brown, Geraldine Napangardi Granites, Nicole Napaljarri Stevens, Valma Nakamarra White, Mary Napangardi Gallagher

Mainie's adherence to the Indigenous Art Code and its commitment to providing fair compensation to Aboriginal artists demonstrate a genuine respect for their cultural and creative rights. This approach fosters a positive impact on Indigenous communities by empowering Aboriginal women to earn an independent income from their own work.

The incorporation of Woolmark certified Australian Merino wool further enriches the collection, tying it to Australia's historical and economic narrative. The parallel drawn between the Merino wool industry and Aboriginal heritage underscores the interconnectedness of Australia's cultural and economic landscapes.

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Every Mainie Merino Wool scarf brings to life an authentic Aboriginal Dreamtime story that has been passed down from one generation to the next over tens of thousands of years

Mainie's emphasis on storytelling and the presentation of each scarf in a handmade gift box with detailed information about the artwork's origins and the artist's narrative adds depth and meaning to every piece. Beyond being fashion accessories, Mainie scarves serve as tangible embodiments of Australia's rich cultural heritage and collective identity.

Mainie's commitment to sustainable fashion, cultural appreciation, and social responsibility shines through its Australian Merino wool scarf collection, encapsulating the essence of Australia's diverse heritage and fostering a deeper connection with fashion lovers everywhere.

Learn more about the Mainie Australian Merino wool collection at: 

https://www.mainie.com.au/collections/wool-scarves

 

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Written by Charmaine Saunders

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Customer Reviews

Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.

Lesley Clarke

Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.

Tanya, Emily and Elizabeth

I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.

Jo Pyne

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OUR PLEDGE

Preserving our natural environment for a healthier planet

Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.

We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.